Marketing

How Wild Birds Unlimited Partners with FBR to Strengthen Franchise Development

Paul Pickett, Chief Development Officer at Wild Birds Unlimited shares how they use Franchise Business Review's survey data and tools to attract qualified franchise candidates, speed up their…

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How to Plan a Year of Content Marketing [+ Free Template]

Get your free, customizable franchising calendar template to plan your content marketing strategy for the year and track key dates and franchising events.

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Franchising Content Calendar

Content marketing is a must for so many reasons - brand awareness, thought leadership, customer engagement, and of course, SEO. But without thoughtful advance planning, it can be…

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Leveraging FBR Awards to Supercharge Your Franchise Marketing 

See how five highly successful brands are leveraging their Franchisee Satisfaction Awards as part of their franchise marketing strategies.

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Why FBR Awards Should Be Part of a Winning PR Strategy

How PR teams can get more exposure for your franchise clients with the most important industry recognition in franchising.

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How Wild Birds Unlimited Partners with FBR to Strengthen Franchise Development

Case study: How a top franchise development team uses franchisee satisfaction data to attract qualified franchise buyers and close deals.

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How to Plan a Year of Content Marketing [+ Free Template]

Free, customizable franchising content calendar template to plan your content marketing strategy and track key dates and franchising events.

Keep Reading

Franchising Content Calendar

Free, customizable franchising calendar template to plan your annual content marketing strategy and track key dates and franchising events.

Keep Reading

Leveraging FBR Awards to Supercharge Your Franchise Marketing 

Uncover innovative ways to enhance your franchise marketing campaigns by showcasing your franchisee satisfaction rankings and awards.

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Why FBR Awards Should Be Part of a Winning PR Strategy

How public relations pros can leverage franchise industry awards to get more exposure for franchise clients + tools for FBR award winners.

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6 Creative Ways to Up Your Public Relations Game

Examples and visuals of how franchise public relations pros are making satisfaction data the focus of PR strategies to edge the competition.

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Top 3 Secrets to Innovative Franchise Social Media

How to instantly improve franchisees' success and drive growth by implementing these 3 easy strategies for innovative franchise social media.

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Franchise Development Marketing in a Post-COVID-19 World

Five proven franchise development marketing tactics to nurture franchise candidate leads and close deals with prospects stuck in the pipeline.

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8 Do’s and Don’ts of Content Marketing

Content marketing can be a highly effective tactic when done effectively. Use these 8 tips for crafting high-performing content marketing.

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5 Social Media Tips for Franchise Marketing in Q4 2020

5 social media do's and don'ts every franchise marketer needs to know to help grow your franchise business in the last quarter of 2020.

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6 Ways to Attract More Multi-Unit Franchisees and Close the Deal

These 6 tips will help franchisors find and attract more multi-unit franchisees and ensure they and the franchise brand are set up for success.

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Cultivate a Data-Driven Organization from the Top Down

Franchise CEOs need to involve all teams in reviewing & using franchisee satisfaction data, broken down by team to show how it benefits each department.

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3 Tips to Earn Franchisee Buy-In on Your Social Media Strategy

Learn how to get franchisees on board with your social media strategy - and increase satisfaction and support - using these three simple tips.

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How to Use Social Media to Attract Franchise Candidates

Learn best practices for using social media in recruitment efforts to attract franchise candidates and save time identifying and pre-qualifying candidates.

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Content Marketing for Franchises: The 3 Most Common Challenges and How to Overcome Them

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What We Do

Franchising is complex. That's where we come in.

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"If the song is to be believed: Wang Chung is a direct 1:1 correlation to having fun"

Dr. Loomis

Fun Expert

"If the Teenage Mutant Ninja Turtles eat so much pizza, they would have at some point been introduced to wings, right?"

Jim Stansell

He's that guy

"You never know just how you look through other people's eyes"

Gibby Haynes

American Poet

"Shop smart, Shop S-MART!"

Ash Williams

Hardwares, S-Mart